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What Is Black Hat Social Media & Does It Affect SEO?
By John E Lincoln Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for...
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These 10 Analytics Reports Will Improve Your AdWords Results
By Frederick Vallaeys I recently hosted a Hangout for the Google Partners community about how Google Analytics (GA) and AdWords can work together to help improve PPC results. With the speed at which...
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New Bing Search Feature Keeps Context From One Query To The Next
By Amy Gesenhues In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a...
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SearchCap: Microsoft Catapult, Google HTTPS Factors & Bing Conversational Search
By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightLocal Opens Its 2014 Local SEO Industry...
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BrightLocal Opens Its 2014 Local SEO Industry Survey
By Amy Gesenhues Local SEO firm BrightLocal has posted its third annual local SEO industry survey, asking SEO professionals to answer 20 questions on SEO business related topics like company turnover,...
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Is that Mind-Blowing Title Blowing Your Credibility? You Decide
By Isla_McKetta Posted by Isla_McKetta What if I told you I could teach you to write the perfect headline? One that is so irresistible every person who sees it will click on it. You’d sign up...
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Live @ SMX East: Remarketing: Overhyped & Overvalued, Or Undervalued And...
By Chris Sherman If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of them as they visit other sites across the web,...
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Paid, Earned & Owned. Learn It All At SMX Social Media Marketing – See The...
By Search Engine Land You built an audience by providing great content and customer service. But the social networks moved the goal posts. Truth is, few of your fans/followers now see your content. So...
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10 Hidden Gems For Finding New B2B Customers
By Jayson DeMers When it comes to prospecting, you can go the easy way, or you can explore these 10 tactics that will really boost your customer acquisition efforts. The post 10 Hidden Gems For Finding...
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Quickly Find The Facts Behind Account Fluctuations With New Bing Ads “Top...
By Greg Finn Seen some abnormal activity in your Bing Ads account lately? Instead of having to get out your detective’s cap, corn-cob pipe, magnifying glass and sleuthing through handfuls of reports,...
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How to Conduct Solid, Data-Driven Conversion Research #ConvCon
“If I had an hour to save the world, I’d spend 55 minutes identifying the problem and 5 minutes implementing the solution.” — Albert Einstein You’re tuned in to Conversion Conference 2016 and a...
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All About App Search: Indexing, Ranking Factors, Universal Links, and More –...
App search is growing and changing, and there’s more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today’s special British Whiteboard...
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What a Career in CRO Looks Like #ConvCon
Tim Ash, the Conversion Conference chair, has assembled a panel of CROs from a range of backgrounds to show us what a career in CRO might look like. What are the skills a CRO needs to work with you or...
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How to Optimize Your Content for Google RankBrain by @LWilson1980
If you have heard the term ‘RankBrain’ before, you will know that it is ‘the third most important ranking signal for Google’, as this tends to be the most commonly cited fact based on what we know (the...
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Google’s recent SERP changes and tests: everything you need to know
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The first, as we reported in our round-up of key search...
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How to Build Productive Habits Into Your Workday by @matt_secrist
Some days it just feels like you can’t get anything done. Even if you get to the office early, skip lunch, and work late, it’s easy for entire days to get wasted fighting minor fires, sending emails,...
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How to Leverage Google’s New Longer Titles for SEO
It’s been an interesting week for SEO…in a good way. As Jennifer Slegg reported last Wednesday, Google has increased the width of its main search results column. Granted, the news didn’t make for an...
View ArticleNew Look For Google Search With Card-Based Results by @SouthernSEJ
Many have been spotting Google testing a new layout for its desktop search results pages by displaying the individual results in the form of cards. The best way to explain it is that Google took it’s...
View ArticleBing’s Share of the Search Market is Growing Faster than Google’s by...
According to the latest numbers, comScore reports that Bing’s share of the search market grew more than Google’s this past April. To be exact, Bing’s market share rose by 0.2% while Google’s dropped by...
View ArticleHow Content is Transforming the Enterprise by @JoeDColeman
In case you haven’t noticed, the internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”)...
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